Pico Capital Pvt. Ltd. is an amalgamation of a group of erstwhile companies - Western India Garments (WIGS) Pvt. Ltd., Pinkhem Investments Pvt. Ltd., Mode Export Pvt. Ltd. and Veer Mercantile Pvt. Ltd.
The parent company, WIGS, was established in 1977 and ran a successful course until 2012 .
Mr. Ajay Bhartiya, then founded Pico Capital Pvt. Ltd.
Pico Capital Pvt. Ltd. is a family wealth management company managing it’s proprietary capital by investing across different asset classes. We thoroughly investigate and then invest in order to achieve our above average returns and grow our corpus every year.

Our TRACK RECORD speaks for itself

The group has a successful track record of capital allocation and the combined net worth of the group has grown at a CAGR of 18% over the last 28 years.

Our PRINCIPLES define us

We maintain a high level of ethical conduct and integrity in our day to day activities through greater transparency and accountability in our work.

Our core values are:

  • Integrity
  • Meritocracy
  • Trust
  • Diligence

Our HISTORY and LEGACY empowers us

We’ve seen the highest highs and the lowest lows in the Indian Market in our investment journey spanning over 4 decades.

We’ve learned investing in the right portfolios and businesses for large periods delivers results despite the rollercoaster the market is on. And as Paul Harvey would say,
“The only ones to get hurt on a roller coaster are the jumpers”.
We take calculated risks and partner with our associates for the long run.

pico investment philosophy

Dynamic capital allocation

Change is the only changeless law of nature. And we’re quick to adapt to market conditions and respond in order to secure our investments. We follow monthly reviews for asset allocations and invest in different asset classes and even diverse assets within an asset class.

Affability towards Liquidity

We give significant importance to liquidity. Illiquid assets like RE, AIF, or non-tradable bonds, NCD, stocks form a very small portion of our portfolio and are favorably considered if reward adequately compensates risk. Over 75% of our portfolio is liquid.

Result driven

We believe in a balanced effort to reward ratio. We recognize efforts but respect results that are growth oriented. It’s the only way to succeed.